Taming the Chaos: My 3-Phase Process for Corporate Design That Makes a Splash
You’ve got a business that’s a force of nature. You’re making waves, disrupting the status quo, and ready to look as powerful as you are. But how do you capture that raw essence and transform it into a cohesive, unforgettable visual identity?
Many believe a legendary brand is born from a single flash of creative genius. I’m here to let you in on a secret: it’s not. It’s built on a rock-solid, strategic process. As the Krakenstein Designer at the helm, I blend the minds of a Visual Designer and a UX Designer to craft identities that are not only stunning but are strategically engineered to connect, engage, and convert.
Forget cookie-cutter solutions. Let me pull back the curtain on my three-phase process for building brands that are built to last.
Other design stories
Duration: 15 Days
Phase 1: Discovery & Strategy (The "Deep Dive")
Before a single pixel is placed or a sketch is drawn, we need to understand the depths of your world. This phase is all about strategy. We’re not just making things pretty; we’re building a foundation.
- What We Do: We conduct company research, analyze your market, and audit your competitors. We define the project scope and, most importantly, the design strategy that will guide every decision.
- The Goal: To fully understand your mission, your audience, and your unique space in the ecosystem. This is where I, as your Corporate Design Expert, ensure your brand identity will be both unique and impactful.
Deliverables: A comprehensive design strategy covering your core brand identity (logo, color, typography) and a blueprint for your digital and print presence.
Duration: 40 Days
Phase 2: Development & Performance (The "Creative Storm")
This is where the magic—or rather, the methodical creation—happens. With our strategy as the map, we unleash a storm of creativity, focused entirely on bringing your brand to life.
- What We Do: Team brainstorms, concept development, and the meticulous crafting of every visual element. We build out your core identity, develop your website’s UI/UX, and create stunning print materials.
- The Goal: To transform strategic insights into tangible, powerful design. This is where my dual role as a Visual Designer and UX Designer truly shines, ensuring every choice is aesthetically compelling and intuitively functional.
Deliverables: Your full logo system, color palette, typography, website graphics, UI elements, and initial print designs, all presented for your feedback.
Duration: 30 Days
Phase 3: Delivery & Implementation (The "New Horizon")
A brand isn’t a treasure to be locked in a chest; it’s a ship meant to sail. This final phase is about equipping you with everything you need to navigate the future with confidence.
- What We Do: We implement the finalized designs, test the website, and build a scalable design system. Then, I don’t just hand over the files and disappear. I provide training and support to empower your team.
- The Goal: To ensure a seamless launch and give you full control over your new assets. As a Brand Identity Specialist, my job is to make your brand resilient and adaptable for years to come.
Deliverables: All final digital and print-ready files, a live and tested website, a comprehensive design system, and the knowledge to use it all effectively.
Why This Process Works
This structured approach isn’t about rigid steps; it’s about clarity, collaboration, and certainty. You’re never in the dark. You know what to expect, when to expect it, and exactly how your investment is being used to build an asset that will drive your business forward.
It’s a partnership. We combine your industry expertise with my perspective as a Creative Professional to unleash a brand that truly represents the powerhouse you are.
Ready to build a brand that commands attention? Let’s talk.
