Project
Dimoco, an international payment company headquartered in Austria, brought me on board in 2023 to oversee and ensure the consistency of its corporate design across all channels.
Role
Graphic & Web Design Manager
Phase 1 -Discovery and Initial Strategy-
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The project commenced with a comprehensive discovery phase. During this period, I immersed myself in understanding the payment industry, the specific needs of various departments regarding the website, and the integration of approximately ten distinct domains into a single unified platform.
The primary objective was to restructure the website, enhancing user experience while adhering to the company’s corporate design, which at the time featured a distinctive dark theme with a limited three-color palette—chosen to differentiate the brand from competitors.
The goal was to restructure the website and make it more user friendly with the corporate design that already had a corporate design featuring only 3 colors.
3 colors of the corporate design
Beyond the website, the company was actively participating in payment conferences and expos across Europe, necessitating the creation of custom booth designs for select events. These booth designs were developed in-house.
In addition to managing the website and expo designs, I was responsible for internal communications and visual content for the company’s B2B social media channels.
The company also collaborated with German mobile network operators on a joint initiative to promote “Carrier Billing” (also known as “Pay by Mobile bill”). This project operated under a separate brand, attended expos throughout Germany, and required tailored booth designs based on the available space at each event.
Colors of "ZepH"
Phase 2 -Website Overhaul and Visual Communication-
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Website
After thoroughly reviewing the website, I identified several design and development flaws. I communicated these findings to stakeholders and worked closely with the IT department, which at the time managed the backend, servers, and domains.
Together, we developed a strategy to transition the website, backend, and related domains under the corporate communication team’s control, enabling more agile updates and streamlined processes.
The website’s performance was hindered by multiple domains bundled in a WordPress multisite setup on an undersized shared server. To address this, we decided to migrate the website to a dedicated server, allowing for future scalability and a complete restructuring.
I led the redesign, focusing on a more user-friendly interface and logical navigation. I also introduced a modern SEO approach, integrating best practices directly into the new website structure.
Dimoco website redesign 2023
We eliminated the multisite configuration, selected a primary domain, and began the migration process. The design maintained the established color scheme, fonts, and image library. Content creation was a collaborative effort: the head of corporate communication managed written content, while I handled design and layout.
The website was organized into four main sections for improved usability. Contact buttons were made visible throughout the scrolling experience, and strategically placed CTAs triggered a streamlined pop-up contact form, minimizing user effort.
A comprehensive footer displayed all website pages and included a search feature to better understand user intent. Additionally, a search bar was added above the navigation for immediate visibility.
Once the design was finalized, we developed a keyword strategy and updated written content for both website pages and news postings, including migrating and optimizing content from the previous site.
To monitor and improve SEO performance, I introduced the team to the “SE Ranking” software, which I had used for several years.
Print and Expo Design
Simultaneously, I managed expo booth and print designs. The goal was to modernize and create visually striking booths to facilitate conversations between sales staff and potential leads. Giveaways were branded simply with the logo and subtitle to spark curiosity and drive organic searches for the company.
Dimoco Expo (print) design 2023 - 2024
For DIMOCO, the booth design was straightforward due to its size, featuring two walls and a counter with an eye-catching design and main message. I also implemented a dynamic QR code on the counter, directing users to a dedicated landing page for more information and meeting bookings.
For ZepH, the booth design was more complex, accommodating larger spaces and specialized requirements for different expos. For the e-charging expo, I developed a unique design, while for the e-mobility expo, I updated the existing mascot by retracing and aligning it with the brand. The mascot, a girl with all mobility options on her phone, visually communicated the initiative’s impac
ZepH Expo (print) design 2023 - 2024
In addition to booth designs, I created giveaways, flyers, and roll-ups.
Social media design
The company maintained a strong LinkedIn presence, requiring a consistent visual identity.
DIMOCO Social media postings 2023
I initially designed posts in Adobe Illustrator, later creating Photoshop templates to enable colleagues to easily update images and text.
Phase -Development, Delivery, and Brand Manual-
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The development and delivery phases were closely intertwined due to my full-time involvement in the company.
I undertook a comprehensive rewrite of the brand manual, making it more concise and user-friendly. The final PDF version featured a clickable table of contents and a “back to content” button on every page, enhancing navigation and the overall user experience.
