Case Study: Rebranding & Digital Transformation for DIMOCO 2025
Project Overview:
A comprehensive overhaul of DIMOCO's Corporate Identity, Website, and Brand Presence to align with a new company culture and enhance market competitiveness.
Role
Graphic & Web Design Manager, Web Developer.
Timeline:
Mid-2024 – January 2025 - 07 Months
Tools:
Adobe Cloud (Illustrator, Photoshop, Acrobat, After Effects), WordPress, HTML, CSS, JavaScript, Cloudflare.
The Challenge & Context
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DIMOCO, an international payment company headquartered in Austria, faced a pivotal moment. Following a previous website redesign, the company recognized that its visual identity lagged behind its strategic ambitions. To compete effectively in a crowded market and communicate a shift in corporate culture, a complete brand refresh was necessary—not just a cosmetic update, but a foundational shift in how the company presented itself to the world.
The project was initiated in mid-2024 with an aggressive deadline: a public reveal scheduled for Christmas 2024, with the new identity going live at the start of 2025.
Key Challenges
- Extremely Tight Timeline: A strict 6-month window from concept to global launch.
- Resource Constraints: I was the sole in-house designer; we lacked the bandwidth to build a design system internally.
- Disconnected Systems: Legacy IT infrastructure (file servers) and new systems (CRM) were in transition, requiring flexible asset management.
- Holistic Implementation: The design needed to work across web, print, expos, and social media simultaneously.
2. My Role & Responsibilities
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As the Graphic & Web Design Manager, I was the primary owner of the project's visual execution and digital strategy. My responsibilities were split between internal management and external agency coordination:
Internal:
- Developed the website architecture and user journey strategy.
- Implemented the new brand identity across all digital platforms (WordPress).
- Created comprehensive brand guidelines and templates for internal use.
- Managed print production for global expo materials and merchandise.
External:
- Led the vetting and selection process for a Netherlands-based design agency.
- Acted as the liaison between the agency (responsible for creative) and internal stakeholders (responsible for culture).
- Collaborated with the IT department to implement Cloudflare for site performance and security.
3. The Process (Phases)
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Phase 1: Strategy & Preparation (Mid-2024)
The Design Partnership
We needed a “force multiplier.” I led the research and selection of an external design agency, ultimately choosing a Netherlands-based partner with specific experience in the payment/fintech industry. While the agency conducted stakeholder meetings to define the “New DIMOCO” culture, I prepared the technical infrastructure.
Website Strategy
To ensure the new design performed as well as it looked, I focused on a technical upgrade:
- Performance: Proposed and implemented Cloudflare to increase global website speed and reduce latency.
- Security: Used Cloudflare to block malicious traffic and reduce spam bot activity.
- Lead Generation: Worked with the IT department on the technical specifications for integrating a future CRM to improve lead quality for the Sales team.
Print Readiness
Simultaneously, I began sourcing materials and coordinating with our European print partners to ensure new booth designs and expo materials could be produced immediately following the design reveal.
Phase 2: Implementation (Two Months Pre-Launch)
Design System Development
Two months before the deadline, I received the new logo, custom illustrations, and core design elements from the agency. My immediate task was to build a robust Design System.
New logo and colors for 2025
- Asset Management: Since the new CRM wasn’t ready, I utilized the company’s existing file server to create a structured, accessible repository.
- Documentation: I created a comprehensive Brand Guide and Usage Manual to ensure clarity across departments.
- Template Creation: I built a new PowerPoint template (including typography, sizes, and slide layouts) and redesigned the client-facing manual templates to foster “inclusivity” and clarity in communication.
Website Build
I fully implemented the new design elements into the WordPress environment:
- Structure: Refined the site architecture to highlight Solutions, Products, a revamped “About” section (featuring News, Careers, and a Glossary), and a streamlined Contact page.
- Visuals: Integrated the agency’s custom illustrations in drop-down menus and as page headers.
- Motion: Introduced Lottie animations for the homepage and CTAs to enhance user engagement without compromising site speed.
- Forms: Built a multi-step form system (3-step for general inquiries, 5-step for careers) to improve lead qualification.
New DIMOCO Website
Print & Expo Preparation
We used the finalized design system to create print-ready files for the upcoming 2025 expo season, ensuring roll-ups, booth designs, and giveaways were ready to ship.
First EXPO with the new Design
Phase 4: Launch & Reveal (Christmas 2024)
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The Digital Launch
The website launched on schedule. The integration of Cloudflare resulted in a noticeable performance boost, and all features—including the new Lottie animations and structured forms—were tested and functional.
The Internal Reveal
To celebrate the cultural shift, we organized a "Design Reveal" at the company Christmas party. This internal launch was crucial for employee buy-in.
- Venue Branding: I collaborated with a local Vienna print partner to produce posters, roll-ups, and venue-specific graphics.
- AV Production: Coordinated the screening of logo reveal videos to generate excitement.
DIMOCO Christmas design reveal 2024
Phase 4: Handover & Documentation (Early 2025)
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With the identity public, I shifted focus to sustainability:
- Finalizing Standards: Finalized all templates and ensured the Brand Guide was accessible to all departments via the file server.
- Documentation: Completed detailed website documentation for future maintenance.
- Social Media: Transitioned social media assets to the new design and created templates for colleagues to use for updates.
Video Production rebranding: In 2024, we also produced a webinar video, which was later updated to match the new branding.
DIMOCO Social media postings 2025
Carrier Billing Webinar video production 2024 -redesigned in 2025
