Project
A Croatia-based event management startup engaged me to create their Corporate Design. They requested a functional, modern logo in both written and icon-based formats, bold typography, and a selection of branding materials.
Role
Creative director
Phase 1 -Discovery-
01
DURATION: 5 DAYS
The project began with a discovery phase, during which I gathered insights about the company and its specific needs.
I developed and presented four distinct logo concepts to the client.
1st Revision logo sketches
After reviewing the options, the company opted for a concise corporate design package.
This package included a logo in both written and icon-based formats, display typography for headers, and a selection of branding materials such as business cards, T-shirt designs, paper bag designs, and a company sign.
The stakeholder immediately favored the first logo concept, and it was decided to proceed with a black and white color scheme.
Phase 2 -Development-
02
DURATION: 20 DAYS
In the second phase, I refined the chosen concept, creating both horizontal (written) and vertical (icon-based) versions of the logo, as well as header typography and mockups for the branding materials.
Logo & Branding materials
These refined designs were then presented to the stakeholder, who expressed great satisfaction with the results, allowing the project to move forward to the final phase.
Phase 3 -Delivery-
03
DURATION: 10 DAYS
The third phase focused on preparing all deliverables.
I assembled a comprehensive logo package, including digital and print-ready (CMYK) files, as well as vector formats.
Additionally, I created a brand manual to ensure the company could easily share the package for any future print or digital applications.
Since the company is based in Croatia, the brand manual was prepared in Croatian to ensure clearer communication.
